The Feed

Chowly's Agents at Work

Pete's New Haven Style Apizza is a single location pizzeria in Friendship Heights. They are using our Platform Product. While the website design and online ordering are what you can see and touch, the real money making happens from the agents optimizing SEO/GEO, ads converting into actual orders, right emails at right time, and targeted diner tactics. Even if you can't "see" the events, they're always working.

Pete's New Haven Style Apizza

Restaurant Control Center

Live
ADSGoogle Ads: "new haven style pizza near me" converted$27 average order·2m ago
SEOSearch: /menu ranks for "neapolitan pizza dc"4,546 impressions · 2026-07·41m ago
AGTAgent: replied to a 2★ reviewGoogle Business Profile·50m ago
GBPGBP: 2,584 direction requestsGoogle Business Profile · 2026-05–2026-07·57m ago
EMLAlina opened and clicked. Did not order.Added to diner card·2h ago
DNRDiner: Gita A. completed a surveypost-order survey·4h ago· illustrative

Data as of 2026-08-23. Ads, Search Console, Google Business Profile, Marketing Website, Email Marketing and order figures are Pete's own, pulled from those sources directly. Individual diners are masked, generated from real aggregate patterns.

Start with the one that brought someone in.

Demand

Someone searched. The page was already waiting.

Google Ads

Chowly - Website Traffic

$153.98

spend · 30 days

Chowly - Website Traffic: keywords over the trailing 30 days. Keywords the agent promoted into the landing page are marked.
KeywordClicksConv
coal fired pizza dc633impressions320clicks50.5%CTR$0.11avg CPC70.2conversions32070.2
neapolitan pizza dc362impressions171clicks47.2%CTR$0.13avg CPC41.7conversions17141.7
new haven style pizza near me1,170impressions214clicks18.3%CTR$0.11avg CPC41.8conversions21441.8
pizza restaurant dc291impressions119clicks40.9%CTR$0.11avg CPC35.5conversions11935.5
pete's pizza172impressions63clicks36.6%CTR$0.12avg CPC13.0conversions6313.0
pizza near friendship heights104impressions56clicks53.8%CTR$0.10avg CPC11.3conversions5611.3
new haven pizza delivery119impressions60clicks50.4%CTR$0.10avg CPC19.5conversions6019.5
brick oven pizza dc168impressions62clicks36.9%CTR$0.10avg CPC9.0conversions629.0
pizza slice near me102impressions47clicks46.1%CTR$0.10avg CPC9.0conversions479.0
artisan pizza62impressions5clicks8.1%CTR$0.14avg CPC1.5conversions51.5

+ 16 more keywords in this campaign

petesapizza.com/new-haven-style-pizza-near-me

Pete's New Haven Style Apizza
New Haven Style Pizza Near Me, Pete's New Haven Style Apizza

Friendship Heights · Washington, DC

New Haven Style Pizza Near Me

Order New Haven Pizza Delivery

Menu

  • Artisan PizzaMatches search
  • Margherita
  • Mill River

3 of 26 keywords promoted · $153.98 spend over 30 days · Data as of Aug 23, 2026

Visibility

How we capture Google share

SEO Agent is reviewing data from Ads, Search Console, orders, and more to look for changes to copy, schema, and structure to better capture keyword traffic. Its goal is to get more pages showing up in Google search to capture share, but specifically share that actually leads to real orders.

  1. New Haven-style pizza near me · Jul–Aug 2026119ads clicks35.5ads conversions2pages ranking · Jul 2026

    119 clicks · 35.5 conv

    2 pages rank for this

  2. Pete's New Haven-style pizza · Jul–Aug 2026171ads clicks41.7ads conversions11pages ranking · Jul 2026

    171 clicks · 41.7 conv

    11 pages rank for this

  3. Artisan pizza · Jul–Aug 202662ads clicks9.0ads conversions2pages ranking · Jul 2026

    62 clicks · 9.0 conv

    2 pages rank for this

  4. New Haven pizza delivery · Jul–Aug 202641ads clicks9.0ads conversions1pages ranking · Jul 2026

    41 clicks · 9.0 conv

    1 page ranks for this

  5. Coal fired pizza DC · Jul–Aug 2026214ads clicks41.8ads conversions1pages ranking · Jul 2026

    214 clicks · 41.8 conv

    1 page ranks for this

Google Search Console

pages earning Search impressions: 8 in Jan 2026, rising to 45 in Jul 2026. The step change lands in May 2026.

pages earning Search impressions

Jan–Jul 2026

Payoff

What it came to, in dollars.

Performance: Pete's New Haven Style Apizza

Revenue added / yr

$533,748

Annualized, Chowly Online Ordering

Revenue added / mo

$44,479

Chowly Online Ordering

Digital sales lift

+95%

vs. baseline months

Chowly Online Ordering revenue per month

The split across contributions is estimated, not measured.

Baseline months(10-Mo Average)$46,957
Ads agentEstimated · Budget moved toward the keywords that actually convert, away from the ones that don't.+$8,159
SEO/GEO agentEstimated · Pages built from real search demand, each one catching queries the site never ranked for.+$17,031
Diner Catalog AgentEstimated · Diner profiles built from order history (who's lapsed, what they favored) turned into targeted offers and re-engagement.+$19,289
Full platformMay'26 (+95%)$91,436

Chowly Online Ordering only — no third-party marketplace revenue is included, and no figure here is a platform total.

Intelligence

The diner catalog graph behind the agent

  • How long sinceDAYS_SINCE_LAST_ORDER
  • How oftenORDER_COUNT
  • How muchTOTAL_SPEND
  • What they favororder line items

39 nodes · 92 shared-attribute links · Data as of 2026-08-23. Diner identities are masked, generated from the real order-count, spend and recency distributions of Pete’s 3,824 online-ordering diners. No real diner record is present.

Connect the POS

From Closed Won to a menu

A deal closes and the run starts on its own. The onboarding form goes out, the restaurant signs in to their point of sale inside it, and Chowly can read their menu from that moment on. An agent takes the first pass at building it, so what the operator sees on the first call is already a menu.

Form sent

The onboarding form goes out to the restaurant.

Performed by: Chowly

The restaurant signs in

They complete the OAuth sign-in inside that form. Signing in is what connects Chowly to their point of sale.

Performed by: The restaurant

Chowly can read the menu

Categories, items, descriptions, photos, prices and modifiers, readable from that moment on.

Performed by: Nobody

An agent drafts the menu

It merges the menus, ignores the notes meant for the kitchen, and makes the obvious calls.

  • More than one menu for one restaurant
  • Each menu keeping its own hours
  • Items switched off in the POS

Performed by: An agent

The menu is presentable

Nothing left to retype. It reads as a menu.

Performed by: Nobody

Reviewed on the first call

Walked through with the operator on the line, and live once they are happy with it.

Performed by: Chowly and the restaurant

Point of sale systems Chowly already reads

  • Toast
  • Square
  • Clover
  • Revel
  • Brink
  • Lightspeed
  • NCR
  • NCR Silver
  • SpotOn
  • Lavu
  • Thrive
  • Speedline
  • Breadcrumb
  • OrderSnapp
  • Omnivore
  • Epson
  • Gusto
  • +30 more point-of-sale systems

Most restaurants already run one of these, and then none of the steps above needs a person.

What the operator sees on the call

Custom Apizza

10" Original Cheese
$12.07
14" Original Cheese
$23.18

Specialty Apizza

Cutler's
$31.75
Boola Boola
$31.75

By the Slice

Cheese Slice
$4.25
Pepperoni Slice
$4.75

Pete's New Haven Style Apizza, read straight from their point of sale.

The steps and the agent's first pass are Chowly's onboarding flow as it runs today. The preview is Pete's New Haven Style Apizza's real menu, as of 2026-09-15.

Menu Ingest

All this mess, one Chowly item

Pete's runs on Toast. Tito's Taqueria runs on Square. Every point of sale describes the same menu its own way, and none of that reaches the person ordering. Chowly rebuilds all of it into one shape, and what comes out is an item, a price, and its choices.

Pete's New Haven Style Apizza

Toast

partner 47330 · 14" Half and Half Specialty

Toast field detailmenuGroups[]nests any depthmenuItems[]guid, no PLU fieldprice: nullhalves hold the priceminSelections“required” is a countsizeSequencePricingRules[]“large” is a pricing rule

  1. menuGroups[]Specialty Apizza

  2. menuItems[]14" Half and Half Specialty

  3. pricenull

  4. modifierGroupReferences[] → minSelections1

  • sizeSequencePricingRules[]
  • no PLU field, guid only

“Large” is a pricing rule here, and “required” is a count.

Tito's Taqueria

Square

partner 45225 · Meat Burrito

Square field detailCATEGORYtop of the catalogITEMits id is the PLUmodifier_list_info[]shared across itemsselection_type“required” is an enumITEM_VARIATION“large” is a variation

  1. CATEGORYBurritos

  2. ITEMMeat Burrito

  3. modifier_list_info[]Protein Choice

  4. selection_type"SINGLE"

  • ITEM_VARIATION
  • price_money.amount, in cents

“Large” is a second variation here, and “required” is an enum.

Every POS menu is rebuilt into one Chowly shape.

  1. Menu
  2. Section
  3. Item
  4. Customization
  5. Option

One Chowly item

14" Half and Half Specialty

Pete's New Haven Style Apizza · Toast

Price
from $14.30, priced by the halves
Sizes
12" Gluten Free · 14" · 18"

  • 14" First Half Specialtyexactly 1, required · 5 listed

  • 14" Second Half Specialtyexactly 1, required · 5 listed

  • 14" Toppingsup to 44, optional · 5 listed

  • Pizza Requestup to 2, optional · 2 listed

One Chowly item

Meat Burrito

Tito's Taqueria · Square

Price
$11.45
Sizes
one size only

  • Protein Choiceexactly 1, required · 5 listed

  • Extra Proteinup to 1, optional · 5 listed

  • Cheese Choiceexactly 1, required · 4 listed

  • Salsa Choiceup to 3, optional · 3 listed

  • Bowl/Burrito Filling Choiceup to 3, optional · 4 listed

None of the mess above reaches the person ordering. Field names are each POS’s own; ids and prices are live, read off Chowly’s adapter source rather than the wire.

Menu Publish

Every channel, its own dialect

That one item goes out to every channel that sells it, and every channel wants it slightly differently: dollars here, cents there, its own image sizes, its own way of asking for a topping. A quick check confirms what went out matches what Chowly has on file.

One Chowly item

14" Half and Half Specialty

Pete's New Haven Style Apizza · Toast

Item price
from $14.30, priced by the halves
PLU
2dbad6d8-39d3-42a6-93c5-4525016a45b3~|:|~dcc3fad4-8285-4401-b747-b404aff21068
Sizes
3 sibling items

  • 14" First Half Specialty

    exactly 1, required · 5 listed

  • 14" Second Half Specialty

    exactly 1, required · 5 listed

  • 14" Toppings

    up to 44, optional · 5 listed

  • Pizza Request

    up to 2, optional · 2 listed

DoorDashDoorDashmerchant_supplied_idChowly's item idextras[].options[]nested modifiersmin_num_optionsmust-pick countcentsprices3 levels, hardnesting cap

Every image has to be 16:9 at 1400×800. Uber Eats wants 1100×880.

published menu matches source: 182/182 items

Uber EatsUber Eatsmodifier_group_idsjoined by idprice_info.priceoptions are itemsquantity_info.quantitymay-pick countcentsprices$375item price cap

The same menu publishes twice: once for delivery, once for pickup.

published menu matches source: 182/182 items

GrubhubGrubhubmenu_sectionssectionsmodifier_prompt_idsprompts, then listsrepeating_schedulesrepeating hoursrejects the menuone empty groupHH:MM:00.000times

Wants prices in dollars. DoorDash and Uber Eats want cents.

published menu matches source: 182/182 items

Chowly Online OrderingChowly Online Orderingoption_groupsbuilt by to_coo_menurequires_selectionno required booleanglobal_idthe id COO orders/api/olo/v3/menus/{id}then pullsS3 + Rediscached in

This menu reads natively for fastest presentation.

published menu matches source: 182/182 items

Every copy goes through

upchargetaxscheduledefault modifiersquantity modifiersimage resize

Tito's Taqueria has no third-party platform: the same menu publishes to Chowly Online Ordering only. Ids and prices are Pete's, as of 2026-09-15; payload shapes come from Chowly's publisher code.

Menu Roundtrip

The order comes back

An order from a delivery partner arrives labeled with that partner's own ids, not Pete's or Tito's. The same map that published the menu runs in reverse to work out exactly what was ordered, so it rings up as the right item on the right point of sale. Every combination a diner can build has to be findable that way.

One order line, three vocabularies

DoorDash → Chowly → Toast

  1. 1Order in from DoorDash

    item · merchant_supplied_id
    PARENT::56C7FE5E-D30C-47AE-99C4-48F343BD9A21
    modifier · merchant_supplied_id
    B2954F4B-DB05-4A41-9EEE-5AB542CDD78E

    Ids Chowly published, not the restaurant's own.

  2. 2Take Chowly's affixes off

    • PARENT::the item half of a pair
    • CHILD::the child half of that pair
    • REM:a removal: hold the onions
    • ::qtytwo bacon, not bacon twice

    Relationships the partner's flat graph has no field for, so Chowly publishes them on the id.

  3. 3Recover the Chowly ids

    menu_items.plu
    56C7FE5E-D30C-47AE-99C4-48F343BD9A21
    menu_options.plu
    B2954F4B-DB05-4A41-9EEE-5AB542CDD78E

    No affix on the modifier. It arrives unchanged, and still needs the lookup.

  4. 4Ring it up on Toast

    Toast PLU
    2dbad6d8-39d3-42a6-93c5-4525016a45b3~|:|~dcc3fad4-8285-4401-b747-b404aff21068

    Toast has no PLU field, so Chowly synthesized one: subsectionGuid~|:|~itemGuid.

  1. 6M

    menu items

  2. 43M

    menu options

  3. 1T+

    permutations

    distinct item-and-choices combinations across the platform

All of it normalized, automated, and graphed.

Method: an item's combinations are the product, across its choice groups, of the ways to pick between that group's minimum and maximum. Pete's New Haven Style Apizza's real 14" Half and Half Specialty alone: 28 first halves times 28 second halves times any mix of 44 toppings (about 17.6 trillion) times 4 pizza requests, about 55.2 quadrillion. The platform figure is a floor.

Ids, names and prices are Pete's New Haven Style Apizza's, as of 2026-09-15; the DoorDash payload shape is drawn from Chowly's publisher code. Row counts are Chowly-wide.